Modern Theory of Business Strategy

Strategizing is much other than just visioning, forecasting and planning. In the new quickly changing economy, all substantive issues of strategy have been redefined as issues of accomplishment. Today, strategizing is concerned with the match between the internal capability of the company and its external environment. "The modern subject of business strategy is a set of analytic techniques for understanding better, and so influencing, a company's position in its actual and potential marketplace".

As strategy today is a subject of application, rather than a discipline, the obvious underpinning discipline for strategy is finances and organizational sociology. You should employ them to define a structure in which the process of strategy formulation and its completion are bound mutually.